Attract Attention, Attract Your Audience

Careful planning, the right location and an exciting program are amongst the key ingredients to throw a successful event. However, all that effort is wasted if your audience is not aware of what is happening in their area. Billboards have proven to be one of the most effective ways to promote all types of events. They can create anticipation and work as a reminder of what is coming in the following weeks. Using the prominent location of billboards can ensure that your event gets the level of attendance you expect.

A fine example of this is clearly illustrated by the St. Louis Symphony Orchestra. David Robertson, the SLSO music director, is ready for his 13th and final season. The season opens on September 23 with the first of a three-program survey of Mozart’s opera overtures, late symphonies and piano concertos with pianist Emanuel Ax. Robertson designed the concerts to explore the relation between the piano concerto and the other genres in which Mozart worked. According to Robertson, Mozart used the concerto as a way to test ideas that he would develop in other pieces.

David Robertson will conduct Beethoven’s Missa solemnis for the first time with the STL Symphony and Chorus. Beethoven composed this this piece around the same time as his Ninth Symphony, and the two works are considered closely related. This even will take place on November 18 and 19th.

Dates of Interest:

Season Open Celebrations:
September 23 – October 1, 2017
Mozart Conciertos

Beethoven’s “Missa solemnis”
November 18th & 19th, 2017

Vivaldi Holiday Celebration
December 1st to 10th, 2017

Thomas Adés “Powder Her Face”
January 12th & 13th, 2018

Wynton Marsalis and the Jazz at Lincoln Center Orchestra
May 4th, 5th & 6th, 2018

In January, Robertson will conduct a program that includes a suite from Thomas Adès’s scandalous 1995 opera Powder Her Face, Shostakovich Symphony No. 1, and the Britten Violin Concerto with soloist Augustin Hadelich. The Dances from Powder Her Face will be performed with additional movements co-commissioned by the St. Louis Symphony, The Philadelphia Orchestra, Carnegie Hall, Berlin Philharmonic, London Philharmonic Orchestra, and Danish National Symphony Orchestra. You can enjoy these concerts on January 12th and 13th, 2018.

From December 1st to 10th, the orchestra, trumpets and the St. Louis Symphony Chorus will brighten up the holiday season with Vivaldi’s Gloria. His most popular piece, The Four Seasons, will also feature in the program but with a contemporary twist featuring Avi Avital, a sensational mandolinist.

Jazz lovers will be delighted by the jazz-infused program of two Bernstein works and Swing Symphony, fronted by Wynton Marsalis and the Jazz at Lincoln Center Orchestra. This unique mix of Marsalis, the orchestra and the jazz band will take place on May 4th, 5th and 6th, 2018.

It would be a shame for anyone to miss the magnificent concerts that music director David Robertson and the SLSO have planned. Luckily, the St. Louis Symphony Orchestra has included billboards as part of their marketing strategy. This allows them to reach a wider audience and ensure that music lovers around the city do not miss out on the fantastic programs they prepare each year. If you are planning an event, do not forget to advertise it by using our billboards. DDI covers the St. Louis metro area as well as eight states across the Midwest so your audience will definitely know about what you have in store for them.