Finally, there is a digital option for advertisers on MO Route 364. DDI Media has finished construction on a 14×48-foot high-definition screen, just a half mile west of where MO-364 and MO-94 merge. The billboard is the first of its kind on this highway designed to connect St. Peters, Cottleville, Weldon Springs and Dardenne Prairie to West St. Louis County.
St. Charles is the fastest growing county in the St. Louis area. In 1990, the population was around 212,000, and today it is home to about 390,000 people. According to Greg Prestemon, the president and CEO of the Economic Development Center of St. Charles County, the area is going to continue to advance in terms of residential and commercial growth. This is exactly why it was important for us at DDI to offer outdoor advertising options to our clients along the recently completed Route 364.
According to data from the Missouri Department of Transportation, as reported in the St. Louis Post-Dispatch, in late 2016 MO Route 364 surpassed I-70 in carrying more cars across the Missouri river than any other local highway. Our new digital sign is a couple miles west of this bridge, facing east for westbound traffic.
Our digital boards host seven advertisers at a time, whereas most of our competitors allow 8 different advertisers on one sign, giving each ad less screen time. Also, they shut off their signs during the late hours of the night. As an advertiser on DDI’s digital network, you will receive 1200 message spots per 24 hours. Going with a larger national billboard operator could mean your message gets shown 10% less a day.
DDI Media has the largest network in St. Louis. You can call one company, and have access to almost as many digital options as the other billboard vendors combined.
When you choose a digital billboard, you are giving yourself more options and flexibility. Ads can be changed as the needs of your business change. It also catches attention. Your image stands out against the backdrop like a giant HDTV.