October 2018 Billboard News Letter Black Friday

Black Friday is coming. The day we as Americans reflect and remember the selfish and greedy actions of Gilded Age robber barons, Jay Gould and James Fisk on Friday, September 24, 1869. Their attempt to corner the gold market and undermine the Presidency of Ulysses S. Grant shook the…wait a minute. I think I googled the wrong thing.

Ok, nevermind. Black Friday is the a highly-anticipated pseudo holiday in American consumer culture where shoppers go nuts the day after Thanksgiving. Consumers capitalize on short-term sales and dramatic promotions. That makes more sense. Well, you’re a marketer. We put up ads. Go to our website and check out our billboard locations around St. Louis. Chances are, we have a board near you. Want more flexibility, shorter lead times and no printing costs? Look into our digital LED boards. Or you can click here to read all about them. We have the largest digital out-of-home network in the St. Louis metro area.

Digital billboards allow you to change the creative with the flip of a switch, so if you’re marketing an event like a Black Friday sale or special promotion, you can rotate this creative in with other ads during a larger campaign. We run dozens of ads promoting short term offers or limited events on our digital boards throughout the year.

Consumers will be out on November 23, there’s no doubt about that, and as a marketer you want to be on the receiving end of as much of that holiday spending as possible. According to the National Retail Federation, 30 percent of annual retail sales happen between Black Friday and Christmas. Don’t miss out on this crucial part of the year. Broadcast your holiday specials loudly on either a traditional or digital billboard. Call a DDI representative now and plan for the upcoming season.