Device ID Targeting

This month we’d like to focus on how DDI Mobile’s brand of device ID targeting can be applied to three different verticals. Education: We’ve run a lot of ads for colleges and private high schools over the last few years. Below are some tactics we’ve used to find and recruit potential students. Political: We have worked with political campaigns across …

Billboards and Mobile Impressions Working Together

Raising the awareness of your brand and keeping your product or service top-of-mind is easy if you operate in multiple mediums. This is not just about spreading your ad dollars out across different channels and hoping something sticks. As a marketer, you need to be strategic about who you’re targeting, and if you commit to doing this, you can optimize …

A New Way To Advertise in Alton

Alton’s first digital billboard is now shining high definition advertisements over the heart of the Alton retail district on Homer Adams Parkway. The board was erected by DDI Media, the St. Louis-based billboard vendor and faces east towards westbound traffic. This is the latest in DDI’s digital fleet and is their twenty-second digital billboard altogether. The high definition digital sign …

Read About Our Work With a Local Car Dealership

Our billboard and mobile teams often work in conjunction to make sure advertisers are getting what they need out of DDI. Our two services, billboards and mobile display ads, each have their advantages. Some advertisers with certain goals and budgets are perfect candidates for a mobile campaign, while other clients with different objectives utilize billboards to get in front of …

DDI Media Has Partnered With Blip For a New Way to Advertise

Thanks to a new and innovative web platform, no budget is too small to get your message on a billboard. Really. DDI has partnered with Blip, a self-serve inventory purchasing platform that allows advertisers to directly buy digital billboard space one ten-second placement, or “blip,” at a time. With Blip, you set a daily budget, and never exceed it. Spend …

Ahhh, January. A Fresh Start.

The new year is a perfect time for your organization to re-evaluate and start anew. Take stock in your marketing plan and decide if your advertising vendors are helping your business improve. Maybe it’s time to start a new advertising strategy. Are you embracing the newest technological capabilities or are you going to be left behind in 2018? A new …

Help Clients Create a New Years Resolution

The new year brings new life. Customers are making changes and improvements to their lives and your organization should be there to capitalize. Individuals making resolutions already have their own internal spring of enthusiasm, by aligning your product with a person’s impulse to grow and improve in the new year, your brand can take part in that personal change. Promote …

Attract Mobile Users This Holiday Season

Your customers are out and about this time of year, so get in front of them while they’re away from home and on their phone. Reach the busy shopper with a combination of out-of-home and mobile advertising. Consumer attention may be shifting from some traditional advertising platforms like television and radio, but outdoor is still going strong and mobile as …

Holidays Are Upon Us!

As the leaves and temperatures fall, the busiest season of the year heats up. That means now is the time to start planning your fall advertising. Being proactive with your holiday marketing plan will provide you with a leg up on the competition. How are you going to build your business this holiday season? Getting your message out there is …

Stay One Step Ahead of the Competition

Information is a gold mine and having access to the right type can change the future for your business. All marketing strategies have the same goal: to make customers choose your services or products over the competition. Mobile technology has opened many doors and it now allows you to target your audience. The public is constantly bombarded with advertisements, but …