Looking for eye-catching, cost-effective advertising that gets results? St. Louis-based DDI Media is your one-stop resource for billboard advertising throughout the Midwest. Our exceptional locations provide repeated exposure of your message to the audiences you need to reach. With more than 1,100 available billboard faces, our locations in Missouri and Illinois – along with the DDC Signs billboards we manage in Indiana, Alabama, Iowa, Mississippi, Kansas, Tennessee, and downtown Chicago – give advertisers excellent market coverage. You can count on DDI Media for superior outdoor locations, effective design and affordable production, backed by a truly excellent service team.

University of Missouri – Saint Louis is this month’s featured client

I Chose Billboards-Oct 2015 DDI-4I chose UMSL Biotech 14x48-4St. Louis’ outdoor market has seen a big boost over the past several years from an unlikely source – the University of Missouri—St. Louis and their enduring and highly effective “I Chose UMSL” advertising theme. Introduced in 2012, UMSL’s branding campaign has maintained its vitality through annual modifications, refreshing the message and the creative concept while maintaining a recognizable appearance.

“Our annual research continues to confirm that the ‘I Chose UMSL’ theme resonates well and is a major contributor to UMSL’s overwhelmingly positive brand image,” says UMSL CMO Ron Gossen. “In a modern marketing world with exacting segmentation across the options in traditional, social and digital media, the UMSL billboard campaign remains the single most effective medium to communicate our brand to the broader market of potential students, parents, alumni and supporters.

“The UMSL ‘I Chose’ theme has spawned numerous imitators across the media trying to capitalize on our success, using “I Chose,” “Choose” or some similar iteration. Others have imitated our UMSL unique selling proposition (“Serious education. Serious value.”) with similarly worded take-offs. I thank them, as imitation serves to reinforce UMSL’s creativity and positive brand.”

DDI Media is Eyes On

DDI is part of the Traffic Audit Bureau's (TAB) Eyes On program, which allows us to provide you our customers with more accurate and detailed audience measurement information.

Contact us for more information.