Contextual targeting focuses on content categories rather than behavioral or demographic segments. Target audiences can be reached based on what they are looking at, not what behavioral bucket they fall into.
Contextual digital marketing refers to online marketing that targets consumers based on content, keywords, topics, and images they are consuming when web-browsing.
Contextual targeting is all about placing your message next to content that is relevant. This allows for more active engagement with your brand and is not reliant upon third party data and permissions that behavioral or demo targeting require.
We have over 2,000 contextual audiences already created but can easily create custom contextual audiences upon request. With privacy issues and concerns by some consumers about cookie tracking behavior, contextual targeting resolves this issue with cookie-less targeting based on quality content.
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DDI Media Digital Solutions offers customized digital marketing opportunities to grow your business and reach your desired audiences. We help brands reach the right people with the right message at the right time. Our solutions are delivered across a variety of digital platforms including mobile, desktop, tablet, streaming audio and streaming television.
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