Streaming television is a great way to reach specific desired audiences when they are highly engaged. Consumers watching programming on connected TV apps have selected to watch a program on their time.
According to Nielsen, in July of 2022, Streaming TV viewership surpassed both broadcast and cable viewership. Streaming represented a record 34.8% share of total television consumption, while cable and broadcast came in at 34.4% and 21.6% respectively. According to Kantar, a leading data and insight company, the average streaming household is accessing 5.2 different streaming services. Streaming TV is a great way to reach local audiences.
Connected TV offers the targeting of digital advertising, with the lean-back experience of TV. When a consumer watches CTV, they are experiencing it in the same way they would watch linear TV—on a big screen, within the casual environment of their living room. A CTV ad is more immersive and relaxed than a small ad via mobile or laptop screen. CTV also provides an opportunity to reduce waste, with greater targeting opportunities— compared to traditional TV.
Looking forward, high profile streaming services like Hulu, Netflix, HBO Max, Paramount+, and Disney+ are introducing ad supported platforms that continue to add high quality inventory to the mix. With so many consumers tuning in, CTV should be part of your brand’s overarching and digital video strategies.
Our CTV private marketplace allows you to target households based on traits like age, gender, income, presence of kids, and search or shopping intent. Ask us how we can help your business develop a streaming television marketing plan.
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DDI Media Digital Solutions offers customized digital marketing opportunities to grow your business and reach your desired audiences. We help brands reach the right people with the right message at the right time. Our solutions are delivered across a variety of digital platforms including mobile, desktop, tablet, streaming audio and streaming television.
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