Private marketplaces (PMPs) and whitelists allow an advertiser to access exclusive inventory or create custom site/app lists to target for future campaigns.
A private marketplace (PMP) is a customized, invite-only real time bidding marketplace where publishers make their inventory and first party audience data available to a select group of buyers. DDI Digital Solutions has a robust network of PMP deals for our clients to access. These deals do not rely on cookie data to deliver results and often have ad placement opportunities not always visible in the standard programmatic exchanges. We have access to 1,000 of these private deals that your business can choose. We can even reach out directly to certain partners like Pandora or Hulu to find exclusive contextual based PMP inventory.
A whitelist (WL) is a catered list of websites and apps chosen by you. You can develop a whitelist by having a campaign that runs over a long period of time and gradually remove non-performing sites that your ads appear on to fine tune a whitelist. The other way a whitelist can be developed is to create one from sites and apps listed in the private marketplace. You can select specific higher-profile sites that you want your brand to be associated with. Whitelists do need to have at least 100+ high traffic sites or apps in order to be effective.
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DDI Media Digital Solutions offers customized digital marketing opportunities to grow your business and reach your desired audiences. We help brands reach the right people with the right message at the right time. Our solutions are delivered across a variety of digital platforms including mobile, desktop, tablet, streaming audio and streaming television.
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