To understand the advantages of combining digital advertising and billboards, look at the individual components. Breaking down billboard advertising and digital advertising on their own help show the impact combining them can bring.
"OOH" stands for "Out-of-Home", also known as as "outdoor advertising" or "out-of-home media advertising". As the name suggests, OOH is anything viewed outside of the home, such as billboards, posters, and signs. However, OOH advertisements are present on tangible objects, not displayed on smartphones or other devices.
Digital Advertising consists of ads that appear on devices containing wireless connections. The most common devices are smartphones, tablets, desktop computers, and even streamed television. Digital advertising allows for a great reach, with ad placement on websites, mobile games, or mobile apps.
An eMarketer study from 2019 shows users spent more time on mobile devices than watching TV or using tablets, laptops, and desktops. These users spent an average of 3.43 hours a day, or approximately 35 days a year, on their smartphones. eMarketer also revealed in 2020 that time spent using a mobile device per day increased. With these studies, predictions show this usage will only continue to grow.
When it comes to time spent on a smartphone. approximately 90% of it is time spent utilizing an app. According to App Annie, monthly time spent in mobile apps grew 40% in Q2 2020. At this rate, in-app advertising could rise to $201 billion by 2021.
Billboard statistics show similar significance. According to HubSpot, Americans spend almost 300 hours each year in their car. 71% of these people consciously look at billboards when they're in their car.
It's evident that digital advertising and billboard advertising have potential and drive results. Learn about DDI Connect below and the combination of these two.