BILLBOARD
+ DIGITAL

To understand the advantages of combining digital advertising and billboards, look at the individual components. Breaking down billboard advertising and digital advertising on their own help show the impact combining them can bring.

OOH Advertising

"OOH" stands for "Out-of-Home", also known as as "outdoor advertising" or "out-of-home media advertising". As the name suggests, OOH is anything viewed outside of the home, such as billboards, posters, and signs. However, OOH advertisements are present on tangible objects, not displayed on smartphones or other devices.

Digital Advertising

Digital Advertising consists of ads that appear on devices containing wireless connections. The most common devices are smartphones, tablets, desktop computers, and even streamed television. Digital advertising allows for a great reach, with ad placement on websites, mobile games, or mobile apps.

Statistics

An eMarketer study from 2019 shows users spent more time on mobile devices than watching TV or using tablets, laptops, and desktops. These users spent an average of 3.43 hours a day, or approximately 35 days a year, on their smartphones. eMarketer also revealed in 2020 that time spent using a mobile device per day increased. With these studies, predictions show this usage will only continue to grow.

When it comes to time spent on a smartphone. approximately 90% of it is time spent utilizing an app. According to App Annie, monthly time spent in mobile apps grew 40% in Q2 2020. At this rate, in-app advertising could rise to $201 billion by 2021.

Billboard statistics show similar significance. According to HubSpot, Americans spend almost 300 hours each year in their car. 71% of these people consciously look at billboards when they're in their car.

It's evident that digital advertising and billboard advertising have potential and drive results. Learn about DDI Connect below and the combination of these two.

DDI Media offers an innovative product called "DDI Connect." DDI Connect is the convergence of OOH, and digital advertising into one strategic campaign tool.

This enhanced strategy serves ads to mobile devices when a user is in the vicinity of an OOH message. Studies have found that over 48% of users are more likely to interact with a digital ad after exposure to an OOH ad. This provides a new channel of real time exposure and a strategy that is greater than the sum of its parts.

In the 2019 Nielson Out of Home Advertising Study, more than 66% of smartphone users took some type of action online after seeing an OOH ad. In 2020, that number has risen over 10%!

Utilizing DDI Connect, we can help you drive people to the real world online. According to an OOH Online Activation survey, almost 46% of users used a search engine to look up additional information after seeing an OOH ad. Around 38% visited Facebook, 23% posted on Twitter, and 25% posted on Instagram.

When you choose DDI Connect thru DDI Media, you not only become a customer; you become a partner. When you partner with DDI Media for digital outdoor advertising, you receive expert services. Our team helps you focus on art, context, audience, locations, touchpoints, and repeat exposure.

We help you power your message along the digital highway to a conversion. An attention-grabbing billboard paired with digital ads that reinforce your message produces results. This amplification means your message could have over 300% greater reach!

Integration is key and is the savviest approach to your marketing. If you're wondering how much a digital billboard costs, or the best OOH strategy for you, contact the team at DDI Media to see what we can do for you.

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