Combining the Benefits
DDI Media currently offers an innovative product called "DDI Connect". DDI Connect is the convergence of the two formats, OOH, and digital (mobile) advertising into one strategic campaign tool that fortifies your message. This enhanced strategy serves mobile advertising ads to users' mobile devices when they are in the vicinity of an OOH message. Essentially, OOH is the best forerunner for mobile engagement. It is commonly known that over 70% of a person's life happens outside the confines of their home. Around 98% of the time your mobile device is within arm's reach. With access being only a "touch" away at any given time, several studies have found that over 48% of users are more likely to interact or react to a digital ad after first being exposed to an OOH ad. This provides a new channel of exposure that becomes a strategy that is greater than the sum of its parts – the compounding effect.
In the Nielson Out of Home Advertising Study of 2019, it was concluded that more than 66% of those smartphone users took some type of action online after seeing an OOH ad. In 2020, that number has risen over 10%!
Utilizing DDI Connect, we can help you drive people in the real world online. According to an OOH Online Activation survey, nearly 46% of users used a search engine such as Google, Bing, or Yahoo to look up additional information after being exposed to an OOH ad. Around 38% visited Facebook, 23% posted on Twitter, and 25% posted on Instagram.
A Facebook study conducted in 2019, has shown that combing OOH advertising with digital (mobile) advertising exhibits a 13% increase of impact of ads and exacerbated the likelihood of a sale. A subsequent Neilson survey provides further support for this data.