Marketing campaigns have one goal in mind: getting the public’s attention and turning it into sales. Out Of Home advertising targets consumers when they are out and about and, when combined with social media, the results can be even more satisfactory. People spend most of their time outside of their homes and as many as 26 percent of 18 – 34-year-olds search the web when they are on the go. People are happy to encounter new offers, compare prices or even make purchases with their mobile devices.

OOH is an integral part of digital, social and mobile media campaigns because it increases web traffic, online searches and social media engagement. All of which translates into downloads and uploads of content as well as transactions. Social media is the perfect way to provide customer service and be directly approached by potential consumers but OOH advertising can have an immediate effect on a consumer’s decisions.

Marketing campaigns have one goal in mind: getting the public’s attention and turning it into sales. Over the years, technology has evolved and we have all learned to incorporate it into our daily lives.

Social media has become such an important advertising outlet because most people use it every day. It is the perfect way to provide customer service and be directly approached by potential consumers; but outdoor advertising still holds a prominent spot when it comes to increasing revenue. In this context, social media and out of home (OOH) advertising can work together to maximize the effectivity of any campaign. Social media is a great way to build brand awareness but billboards can have an immediate effect on a customer’s decisions.

Digital Billboards and Digital Out of Home Marketing

Adding the Digital version of out of home advertising (DOOH) has been a game changer as it has allowed campaigns to become more creative and engaging. One of the main advantages of DOOH is that it gives businesses the chance to target their audience geographically and even demographically. The message can be displayed at specific times of the day and at different locations to reach a larger number of people and deliver high return on investment. For instance, a restaurant might prefer their message to be displayed at lunchtime whereas nighttime would be better suited for a bar.

DOOH also gives companies the chance to interact more with the audience during important events. A company can show its support for the St. Louis Cardinals and benefit from the attention. The Olympic Games are another great opportunity to get behind Team USA and display relevant information related to their performances. You can now use widgets that will automatically update the medal count results which you can customize to make your campaign even more dynamic. Campaigns now have the possibility to be more memorable thanks to DOOH.

A digital medium allows you to involve your company in popular events or real-life environments. When consumers are more interested and engaged in your ads, they are more likely to become your customers! It is time to explore further and let your creativity dictate where to take the next step.