Billboard Design Guidelines

Creating A Better Billboard

Billboards Are Your 5-Second, 1-Act Plays

Design Guidelines

Download a digital version of our Billboard Best Practices Guide

When designing a billboard, keep three words in mind: immediate visual impact. This applies to the overall design, the art, and, of course, the copy. If you would like to preview how viewers will see your design, shrink it down to around 6″ wide on your screen and take a couple steps back.
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The less said, the better. A few well-chosen words are all it takes to get that concept noticed – and remembered. A jumble of sentences are hard to read and quickly forgotten.

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