Billboard rental rates vary because no two billboards are alike. There are several unique styles and sizes of displays. Billboard costs are typically determined by their geographic location, out-of-home (OOH) rating and billboard format (size, billboard type, etc.).
Learn more about what goes into pricing a billboard campaign:
Location of Your Billboard and Out of Home Rating
A common marketing mantra is "location, location, location!" This is especially true in billboard advertising. The OOH (Out of Home) rating for a billboard is influenced by several factors that relate to the location.
If you would like to search your area for DDI Media billboards you can browse our inventory here.
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Billboard Campaign Duration
Typically, most billboard campaigns run for at least three months. We can meet specific needs with campaigns that run any duration, from one day, up to multiple years. There are often pricing incentives to running longer campaigns. It is common for advertisers to pay a lower rate per period when the duration of the campaign is longer.
Type of Billboard (Digital vs. Static)
There are two primary types of billboards - digital billboards and static billboards.
Both styles have their own benefits and different brands may perform better with one type versus the other. The right choice for your brand is dependent on your advertising goals. If you are unsure what type of campaign is best for you, DDI Media can help determine which type of product best meets your advertising needs.
Advertisers can go beyond the square footage of a traditional, static billboard by adding extensions. Extensions are elements of your design that extend out from the normal sign area and can be customized in a multitude of ways. Extensions can be multi-dimensional and include custom finishes or even light-up elements (provided that they adhere to local restrictions and guidelines). Imaginative extensions can really make your design come to life.
Extensions most often incur an additional charge but can help grab attention and make an immediate impression with your target audience.