Our App ownership strategy let us deliver relevant message to an ideal audience based on the specific Apps those consumers already  have downloaded to his/her device.  As Apps continue to be ingrained into our everyday lives, our programmatic partners are able determine what Apps a phone has downloaded and we can then incorporate that information into your digital advertising campaign. 

 

Example:

You, as a restaurant, would like to connect with consumers who like to order food online using certain food delivery or competitor Apps.  We would add a facet to your campaign to target consumers who already have these Apps downloaded on their mobile phones or other digital devices.

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Digital advertising alongside your billboard strategy is a great way to reinforce your message across multiple advertising mediums simultaneously. DDI can showcase your billboard messaging across all digital devices to establish brand trust and legitimacy. 

Click here to learn more about combining Digital & Billboard Advertising.

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