Audience retargeting is one of the best tools to reach a consumer that has already shown interest in your brand
This facet of digital marketing has two major targeting objectives. The first is to retarget potential consumers that have previously interacted with your ad (i.e. "clicked" on the ad) but did not make a purchase or fully engage. The second is to retarget consumers who have purchased or fully engaged with your ad and would be likely to do so again. In either case, this strategy is an extremely cost-effective way to increase revenue by targeting consumers that already have an interest in your product or service.
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