engage your best customers

Retargeting is a way to re-engage consumers that have already shown an interest in your brand by either clicking on a digital ad or visiting your website.  This product helps to increase conversions and deliver greater ROI on your digital marketing campaigns.​

Retargeting campaigns are made possible by using 1st party data from your website and digital marketing engagers.   It is an important anchor to any digital marketing campaign.  Retargeting ads are a great way to deliver a strong call to action to an audience that has already shown interest in your brand, products or services.  Most consumers need to see a message multiple times regarding a product or service to act.  Retargeting is a great way to get in front of potential consumers that are most likely to convert.  ​

DDI Media Digital Solutions offers a few different options with our retargeting products to ensure the efforts you have made to direct consumers to your website are maximized. Our standard retargeting option is simply to place a pixel on your website and capture device IDs of users that visit your website and retarget them with ad messages.  Our click retargeting product allows us to retarget device IDs of users that have clicked on a digital ad.  This option does not require a pixel to be placed on your website.  Our last option is to create a look-a-like audience by analyzing those currently engaging with your website and find more people that look like them to create a new target audience.

 

 

 

Capture website engager profiles to develop a look-a-like audience and increase awareness with those most likely to respond to your brand.


Benefits:

  • Increase conversions.  Retargeting reminds those that have already shown in interest to come back and convert.
  • Create an audience profile.  Adding a pixel to your website to start capturing audience data lets you know who is responding to your brand and can also guide other traditional media buying decisions.
  • Build a look-a-like audience.  Data captured can allow you to develop a target audience that looks like the audience already engaging with your website.
  • Increase customer retention.  A good retargeting strategy allows you to reengage with prior customers to improve brand loyalty.

 

 

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