Behavioral targeting is a digital marketing technique that gathers online data from many different sources to pinpoint a consumer's online browsing and shopping behaviors.

DDI can use this technique to create ads that align with specific consumer trackable preferences and needs. This technique can be further curtailed to even block content that a consumer would find irrelevant.

 

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Digital advertising alongside your billboard strategy is a great way to reinforce your message across multiple advertising mediums simultaneously. DDI can showcase your billboard messaging across all digital devices to establish brand trust and legitimacy. 

Click here to learn more about combining Digital & Billboard Advertising.

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