Managing Your Campaign

Campaign Management is the planning, developing, executing, tracking, and analysis of a marketing strategy. The planning stage identifies your needs, affixes an affordable and scalable budget, outlines the intended goals, strategizes how to accomplish those goals by identifying a targeted audience, and plans the duration of your campaign to fully attain those goals. In the development stage, we help you formulate an effective marketing plan utilizing graphics, demographic-related criteria, ad messaging, and target-based keywords. Executing a digital campaign consists of publishing the final digital product through various targeted venues such as websites, apps, and streaming platforms. Thereafter, we will track your campaign's progress and effectiveness utilizing data collecting mechanisms. These mechanisms consist of snippets of code that digitally gather behavior data on a consumer. We will then analyze the behavioral data, Key Performance Indicators (KPI), and Real-Time Return on Investment (ROI) to quantify the metrics for better calibration of your digital advertising campaign. 

DDI Connect Logo

Digital advertising alongside your billboard strategy is a great way to reinforce your message across multiple advertising mediums simultaneously. DDI can showcase your billboard messaging across all digital devices to establish brand trust and legitimacy. 

Click here to learn more about combining Digital & Billboard Advertising.

DDI Connect