This geographic strategy retargets a consumer utilizing previously collected location data, such a previous visit to your store, and retargets them and pushes ads to them through other marketing platforms such as those found in Apps, email, banner etc. 

Example: A consumer has visited a local dealership in his/her local area looking for a new car. The technology will collect this information and feed ads for local dealerships selling new vehicles in the same area that will pop up in email and App banners or anywhere where the consumer frequents online.

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Digital advertising alongside your billboard strategy is a great way to reinforce your message across multiple advertising mediums simultaneously. DDI can showcase your billboard messaging across all digital devices to establish brand trust and legitimacy. 

Click here to learn more about combining Digital & Billboard Advertising.

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