This right hand read on I-255 at the Jefferson Barracks Bridge targets motorists traveling eastbound over the Mississippi River into Illinois. It is the one of only 3 total billboards East of Lemay Ferry Road to IL Route 3. Local area commuters include residents of South St. Louis County, St. Louis City and many Illinois communities in Monroe and St. Clair County. This section of I-255 also includes motorists bypassing the congested interstates through St. Louis. Nearby businesses include Jefferson Barracks Memorial & National Cemetery, multiple automobile dealerships and the Westfield South County shopping center.