This unit is a very striking right hand read targeting westbound traffic (traveling into Missouri) on the Poplar Street Bridge in downtown St. Louis. Arteries that feed onto the bridge include I-64/40, I-70 and I-55. The Poplar Street Bridge is the main bridge that connects Missouri to Illinois. It is near the majority of downtown St. Louis attractions such as Busch Stadium, The St. Louis Arch & Riverfront , Soulard Market, The Old Courthouse and numerous hotels. Over 1,600 businesses and nearly 90,000 jobs are located in the downtown area- as well as the highest concentration of legal, financial, government and creative services. Large companies such as Nestle Purina, Wells Fargo, Lumiere Casino are located in the downtown Metro St. Louis area.