This unit is a very striking right hand read targeting Eastbound traffic (traveling into Illinois) on the Poplar Street Bridge leaving downtown St. Louis. Arteries that feed onto the bridge include I-64/40, I-70 and I-55. The Poplar Street Bridge is the main bridge that connects Missouri to Illinois. Motorists traveling out of the St. Louis area will see this sign as they are entering Illinois, to merge onto I-55/70 and toward the I-64 split. These arteries lead into the residential areas of Collinsville, Edwardsville, O’Fallon and Belleville. Area attractions include the Casino Queen, Fairmount Park, World Wide Technology Raceway and St. Clair Square shopping mall. The Metro East is home to Scott Air Force Base, the fourth largest employer in the St. Louis area, and institutions such as Southern Illinois University Edwardsville, Saint Louis University- Parks College and Lindenwood University Belleville.