A great digital right hand read targeting Eastbound traffic (into Illinois) on the Poplar Street Bridge leaving downtown St. Louis. Arteries that feed the bridge include I-64/40, I-70 and I-55. The Poplar Street Bridge is the main bridge connecting Missouri to Illinois. Travelers leaving the St. Louis area view this sign as they enter Illinois. These arteries lead into Collinsville, Edwardsville, O’Fallon and Belleville. Area attractions include the Casino Queen, Fairmount Park, and WWT Raceway. The Metro East is home to Scott Air Force Base, the fourth largest employer in the St. Louis area, and Southern Illinois University Edwardsville, Saint Louis University- Parks College.