This unit is a very strong right hand read that was converted from a static bulletin to digital due to high advertiser demand in the area. I-55 is the most heavily traveled artery used to access the rapidly growing areas of South St. Louis County and Jefferson County. It also gives drivers easy access to River City Casino. Downtown St. Louis is a straight shot North from this sign via I-55 to visit attractions such as the AB Brewery, Soulard Market, Gateway Arch, the Benton Park Historic residential area, Busch Stadium and the Enterprise Center.