This unit is located at a stoplight and directly across from an extremely busy QuikTrip. This creates a captive audience that is looking for information and will see several message slots per light cycle. Page Avenue is a key alternate route when I-70 and Hwy. 40 are backed up. As the entry point to the newly extended Page Avenue Extension, this unit delivers exposure to motorists heading to west county, West Port Plaza and St. Charles County. Nearby attractions include the Jewish Community Center, Schnucks Markets headquarters, the studio for the local Fox and WB affiliates as well as numerous car dealers.