This digital billboard is located on Highway 141, north of I-44 targeting motorists traveling northbound from the highway or others areas of 141 such as Fenton and Jefferson County. Motorists that utilize Highway 141 are most likely coming from residential areas such as Valley Park, Ballwin, Manchester, Ellisville and Town & Country. Hwy 141 also intersects with Manchester Road, one of the highest traveled secondary arteries in West St. Louis County that has a large variety of big-box stores, car dealerships, restaurants, churches and entertainment venues. Nearby businesses include Maritz corporate headquarters, Fabick Cat Headquarters, UniGroup and World Wide Technology Soccer Park -home to the St. Louis FC Soccer Team.