This display effectively reaches eastbound motorists on I-70 as they approach the Hwy 94 exit. Slow moving rush hour traffic and an extremely high traffic count provide the advertiser with a dominant presence in the area. Just to the east are Hwy 94 (Lindenwood University), Fifth Street (Ameristar Casino, St. Charles Convention Center, Bass Pro and the Streets of St. Charles development), Earth City (Hollywood Casino and the Hollywood Casino Amphitheater) and I-270. This unit is located adjacent to a Lowe's Home Improvement Center.