This oversized left hand read billboard reaches motorists approaching the Hwy. 94 interchange. It is just west of the St. Charles Convention Center. Bass Pro is located on the opposite side of I-70 a short distance to the east. St. Charles County, with a population of 360,485, has been one of the fastest-growing counties in the country for decades. Daily traffic jams for commuters to and from the affluent bedroom communities are the norm. Attractions in the vicinity of this location include the Ameristar Casino, Hollywood Casino, St. Charles Convention Center, Historic Main Street, Bass Pro, Dave & Busters, Hollywood Casino Amphitheater and a nearby banquet center.