DDI Offers Effective Location-based Mobile Advertising
The smartphone has changed consumer buying behavior drastically and is now an integral part of the path to purchase. It never leaves the user and aligns very well with the “always on” strategy of traditional outdoor advertising. Location-based advertising creates one-to-one conversations by delivering your advert directly to the consumer’s smartphone. This empowers them to engage immediately with the message. It also allows you to reach individuals at the point of purchase, drive them in-store and even target customers at your competitor’s location.
In order to attract a new audience, it is no longer enough to simply place a banner ad on a related site and wait for clicks. You can now tap into your audience’s smartphone location history and target ads to them based on their real-world behavior patterns.
Our innovative campaign measurement technique allows us to answer the most important question: “Did the campaign generate business?” Verified Walk-In technology lets us report to you how many people physically walked into a specific location after seeing your mobile ad.
Every client is unique, which is why we listen to your needs and provide customized solutions to your advertising challenges.
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A geofence is created around each location on the plan
Immediate Actionable Touch Point
As a consumer enters the defined area and opens up an app or mobile website, they are delivered an ad
At influential times and places we send your brand message again, encouraging consumers to take action
Real-Time Verified Walk-In
Measure the effectiveness of the campaign through physical store front visits in real-time.