This digital billboard is located at the Jefferson Barracks Bridge on I-255 targeting motorists traveling eastbound over the Mississippi River into Illinois. It is the only digital billboard on I-255 and one of only three total billboards East of Lemay Ferry Road to IL Route 3. Local area commuters include residents of South St. Louis County, St. Louis City and many Illinois communities in Monroe and St. Clair County. This section of I-255 also includes motorists bypassing the congested interstates through St. Louis. Nearby businesses include the Jefferson Barracks Memorial & National Cemetery, National Shrine of Our Lady of the Snows , River City Casino, multiple automobile dealerships and the Westfield South County shopping center.