This left hand read is located at the Jefferson Barracks Bridge on I-255 targeting motorists traveling westbound over the Mississippi River into Missouri. It is the one of only three total billboards East of Lemay Ferry Road to IL Route 3. Local area commuters include residents of South St. Louis County, St. Louis City and many Illinois communities in Monroe and St. Clair County. This section of I-255 also includes motorists bypassing the congested interstates through St. Louis. Nearby businesses include the Jefferson Barracks Memorial & National Cemetery, multiple automobile dealerships and the Westfield South County shopping center.