This digital billboard located at the Jefferson Barracks Bridge on I-255 targets eastbound motorists over the Mississippi River into Illinois. It is the only digital billboard on I-255 East of I-55 and one of only 3 total billboards East of Lemay Ferry Road to IL Route 3. Local commuters include residents of South St. Louis County, St. Louis City and many Illinois communities in Monroe and St. Clair County. Nearby businesses: Jefferson Barracks Memorial & National Cemetery, National Shrine of Our Lady of the Snows , River City Casino, multiple automobile dealerships and the Westfield South County shopping center.