Hwy 141 is a heavily travelled artery to many suburban bedroom communities. This unit is located at a stoplight and visible from numerous nearby convenience stores, fast food and casual dinning restaurants, two hotels and a high volume Starbucks location. This creates a captive audience that is looking for information and will see several messages per light cycle. Traffic backs up consistently each evening for rush hour as traffic exiting off I-44 gets bottlenecked at the stoplights. This right hand read unit communicates your message to southbound travelers whether they are heading home or to shop at the busy Gravois Bluffs retail center (Wal-Mart, Kohls and Lowes anchor this development).