Hwy 141 is a heavily travelled artery to and from many suburban bedroom communities. This unit is located on the outside of a curve-appearing to northbound traffic as if they are driving into the face as they approach the stoplight. This creates a captive audience that is looking for information and will see several messages per light cycle. Traffic backs up consistently each morning for rush hour heading north to get on I-44 or to continue north towards Manchester Road as well as the affluent communities of Ellisville, Manchester and Ballwin.